Turkish said:
VideoGameAccountant said:
First, RolStoppable's post is top notch. 10/10.
If you want to know what Microsoft will do, ask yourself, "Who is Microsoft's biggest threat." The answer is Apple.
Microsoft does not sell to customers but to other businesses. Microsoft would go to Dell and say "Hey, don't worry about that pesky operating system. We got it covered." So Microsoft would sell Windows to Dell to be used on their computers. This is why Windows sucked so much. It was for the benefit of the business, not the customer. As an aside, this is why Microsoft has struggled in every consumer business it has tried. Sony has done well because they are a consumer electronics company.
Now, Sony isn't a threat to Microsoft. There is no reason to fight for the living room and Sony as a company has been gutted to the point to where they are basically a video game company. But Apple is a threat. With mobile computing, there isn't a need to sell an OS. The OS is a part of the device. Everyone using smart phones and tablets is a huge blow to Microsoft. So everything in the company is going to be used to defend windows,
If you want another example of this, look at Zune. Microsoft pushed Zune as their media player until Apple ended the iPod. Then no more Zune. Remember the gap from Windows Vista to Windows 7. It seemed like forever. The Microsoft kept making OS back to back. Microsoft has been tuning Windows to be more smartphone friendly.
XBox's future will be to defend Windows. I expect that future XBox machines will be Window machines. Scorpio could be a start of this with its emphasis on power (first thing they unveiled about it). Anything Microsoft will do is to defend Windows. For instance, the OP mentioned, "Why would Phil release XBox games on PC." Because this draw people to Windows. The future of XBox is Windows because Windows is under assault from smartphones.
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Playstation isn't even Sony's biggest business, Sony is making more profit now since over a decade, Kaz turned the company around.
Xbox' biggest threat is Playstation, don't kid yourself, Xbox is in the living room. Xbox isn't competing with Apple TV or iPhone. Microsoft lost to Apple and Google in the mobile space, they're losing to Sony in the living room. MS is big in the cloud and corporate business but they have other competitors there.
I agree about Xbox machines being Windows machines in the future, but nothing's gonna stop the decline of the PC market. Xbox games on PC doesn't draw in new people, PC gaming is already big. Windows Store isn't doing too hot compared to Steam, MS has good intentions but they ruin it with things like UWP.
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First, I never said they would be successful. Just that they would do it. '
Second, I'd ask yourself what is more important to Microsoft: Windows or XBox? Which would Microsoft save first? The answer is obvious.
The battle for the living room is pointless. It's like fighting over who has the best clown shoes. Who cares if yours are the best, why are you wearing those in the first place? XBox only exists because Sony WAS a threat. Sony is now a gutted company and Apple is a new threat. If you think Microsoft is in the console market to win it, then you don't understand Microsoft's business. If the company was so concerned about XBox, why has it been a big money pit? It's not meant to be profitable but to fight off the threat from Sony. Now, Sony isn't that big of a threat because mobile exists.
Lastly, in terms of portability, Sony's net income has declined from 15 to 16 its mostly propped up by the financial services business, so I wouldn't say they are killing it.
