VideoGameAccountant said:
First, RolStoppable's post is top notch. 10/10.
If you want to know what Microsoft will do, ask yourself, "Who is Microsoft's biggest threat." The answer is Apple.
Microsoft does not sell to customers but to other businesses. Microsoft would go to Dell and say "Hey, don't worry about that pesky operating system. We got it covered." So Microsoft would sell Windows to Dell to be used on their computers. This is why Windows sucked so much. It was for the benefit of the business, not the customer. As an aside, this is why Microsoft has struggled in every consumer business it has tried. Sony has done well because they are a consumer electronics company.
Now, Sony isn't a threat to Microsoft. There is no reason to fight for the living room and Sony as a company has been gutted to the point to where they are basically a video game company. But Apple is a threat. With mobile computing, there isn't a need to sell an OS. The OS is a part of the device. Everyone using smart phones and tablets is a huge blow to Microsoft. So everything in the company is going to be used to defend windows,
If you want another example of this, look at Zune. Microsoft pushed Zune as their media player until Apple ended the iPod. Then no more Zune. Remember the gap from Windows Vista to Windows 7. It seemed like forever. The Microsoft kept making OS back to back. Microsoft has been tuning Windows to be more smartphone friendly.
XBox's future will be to defend Windows. I expect that future XBox machines will be Window machines. Scorpio could be a start of this with its emphasis on power (first thing they unveiled about it). Anything Microsoft will do is to defend Windows. For instance, the OP mentioned, "Why would Phil release XBox games on PC." Because this draw people to Windows. The future of XBox is Windows because Windows is under assault from smartphones.
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Thats not really a plus. Most people dispise the app programs and just want normal .exe versions.
Same with UWP and windows store, most would rather just stick to .exe and/or another store like Steam.
All these things to make windows more like a mobile OS.
No one asked for it.
