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thismeintiel said:

For the reason MS rarely ever succeeds when it branches out, it is actually found in the iPod wiki.  Date available: November 10th, 2001.  5 years before the Zune.  MS has little foresight, really.  They always wait for a market to mature and become defined, with a few brands already crowned king (1st) and prince (2nd), before they hop in.  Then, they offer an average (sometimes above average) product, while throwing a shit ton of advertising cash at it, thinking that will make them the new king.  It never works, but they'll keep doing it probably.  They never seem to able to see a growing market and then put in the work and time to make their products get in early and become one of the top dogs.

Yep that is about how I view their strategy considering there are numerous examples.  Remember this one?

Palm, which makes the popular Palm Pilot devices, has about 70 per cent of the handheld market.

Microsoft is confident it will be able to break Palm's stranglehold on the market by giving users the ability to do a broad range of tasks, such as send and receive e-mail, listen to music, do word processing, surf the Web and keep lists of contacts and appointments.

Analysts, however, are less sanguine about the Pocket PC. They describe it as a stripped-down version of Windows that simply reflects Microsoft's attempt to extend its domination of the operating system market. They also said the Pocket PC does not offer many new features.

http://www.theglobeandmail.com/report-on-business/microsoft-re-enters-handheld-battle/article4162985/

Let's just forget about what happened with their $8 billion dollar phone venture.