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sethnintendo said:
VideoGameAccountant said:


If you want another example of this, look at Zune. Microsoft pushed Zune as their media player until Apple ended the iPod. Then no more Zune.

Microsoft simply couldn't compete against the ipod with the Zune.  Apple hasn't ended the ipod line yet.

Zune Retail availability

November 14, 2006; 10 years ago
- June 13, 2008

Discontinued June 2012

"The Zune hardware players were discontinued in October 2011. In June 2012, Microsoft announced plans to discontinue all "Zune" services"

https://en.wikipedia.org/wiki/Zune

Basically the Zune might have been superior to the ipod but it was Microsoft's lack of marketing the product and Apple being the what "cool kids" bought at the time.  Microsoft simply couldn't win in the cool factor which doomed the Zune.

For the reason MS rarely ever succeeds when it branches out, it is actually found in the iPod wiki.  Date available: November 10th, 2001.  5 years before the Zune.  MS has little foresight, really.  They always wait for a market to mature and become defined, with a few brands already crowned king (1st) and prince (2nd), before they hop in.  Then, they offer an average (sometimes above average) product, while throwing a shit ton of advertising cash at it, thinking that will make them the new king.  It never works, but they'll keep doing it probably.  They never seem to able to see a growing market and then put in the work and time to make their products get in early and become one of the top dogs.