I don't really care that much, to be honest.
It's like with music, where I see people become mega-fans of a band or singer, while I'm more of a fan of individual songs. Yeah, there are bands that have a LOT of songs I like, but I still don't develop the same kind of attachment I've seen others form. Like, this is a bit off-topic, but I remember talking with this girl who had Grateful Dead bumper stickers and t-shirts, so I started mentioning some of their songs I liked. She looked kind of lost for a few moments before saying, "I'm sorry, I don't know much about their music."
Therefore, my focus is more on liking games and game worlds. Even inside gaming franchises, though, I might both like and dislike select titles.
I can see holding up studios somewhat, if they've never made a game that I did not enjoy, but I can't think of any publisher who hasn't put out sub-par products or made moves that were obviously for profit.
