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Jumpin said:

E3 is obsolete with everyone online and able to get the news themselves. I am surprised it hasn't died yet, considering companies have bigger marketing opportunities available to them for significantly less time/money cost and effort.

Certainly not. Conventions like E3 and Gamescom represent the possibility to reach a large audience of international press and consumer with a single hour long event and create a maximum of buzz. Even more so effective in times of the information age.

 

companies have bigger marketing opportunities available to them for significantly less time/money cost and effort.

For example?  Door to door salesmen building a personal relationship to the customer?



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