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Azuren said:

Does it impact game sales?
Yes, it does, regardless of the "I wouldn't buy it anyway" arguments. If you wouldn't buy it, how else would you experience it? Watching someone's YouTube? That's profit. Borrowing a friend's game? He still had to buy it. Going to a friend's house to play it? Again, that person had to buy it. Renting it? That's revenue generated for the rental company, who pays for the rights to rent it.

That's assuming that they'd experience the game in the first place. A lot of people just wouldn't experience the game and move on.