I actually sense a little bit of conflict within Ubisoft. I think some of the corporate "gets it" and some doesn't; and some studios "get it" and some don't.
On the one hand, they don't have a "casual" division, but a "games for everyone" division. And they have done a good job of developing or publishing a handful of games in niches Nintendo hasn't, including Red Steel, the Coach games, and Tenchu. Plus the Raving Rabbids series really seems to aim for mass appeal, not just "kiddie" appeal.
But on the other hand, they also do mediocre, frequently sequelized garbage like Petz and now Imagine, which seem to be the biggest series of throwaway retard casual games from any of the major publishers.
It just doesn't add up. Instead of either boycotting Ubisoft or defending them because of their rosy financials, I think we just have to look at them as a bloated company without a consistent vision.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
