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KBG29 said:
Seventizz said:
I'd be worried about Sony since most of their other divisions are tanking...badly. One division can't keep 9 failing ones up forever. Something's gonna give.

Your right on the money, PlayStation and Financial Services are the only two divisions with a sustainable future. The CMOS chips have a potential to keep a hold for a while, but a major break through by another company could quickly eat away at this.

Sony expects to sell less Home A/V equipment next year at a lower profit, they think they will sell more phones, but make less, and they expect the Music division to continue to lower revenue and profits as people continue to shift to streaming. The Pictutes division should do better next year, but I am not convienced they have things figured out. Sony has really failed to make any franchises, James Bond is back up for grabs, and Spiderman is not enough to carry a whole studio.

Sony needs to embrace their position as the mega gaming company. They need to move their TVs, Phones, Car Audio, and other devices over to the PlayStation ecosystem, and unifiy their OS experience. They are only selling 20 - 30 Million TVs  + Phones a year, and running them on Android, they bring in no future revenue or profits, and they do nothing to increase Sonys value. Moving all of their products to a One Sony Operating System (OSOS), they would be able to greatly increase their position in the market, and have a unified goal. The days of each division working against each other needs to end. Right now PlayStation is building a highly profitable internal OS and Cloud based media service. Then the Mobile and Home divisions are building a competing user experience on a competitors OS, and Sony Pictures is building a competing cloud based movie service all three of which are loosing market share and burning through cash. If they don't fix this, the loosing divisions will become unviable, and the lack of a broader ecosystem will drag the PlayStation division down. They must work as one.

Beyond moving to a scalable unifid Hardware and OS structure, they need to embrace their gaming IPs in the movie division. There have been talks about making movies based on their gaming IP and some have happened, but beyond last years Ratchet and Clank movie, they have all been half hearted. They have massive opportunity to build up current franchises, or revive old IP via movies and TV, it is an absolute gold mine yet to be tapped into.

Sony is being carried right now by PlayStation and Financial Services. They have massive amounts of potential as they have some of the best mobile, home, and car tech in the industry, but they are failing to capitalize. If they can unifiy their divisions behind one goal, they could accomplish amazing things, but if they continue down this road, the PlayStation star will fade, and their will be no future Sony They need to make a move in the next couple of years if they want to continue to grow, or even stay relevant in the future of the Unified Hardware, OSs, and ecosystems.

I was thinking the other day about them making a true gaming smartphone to separate it and shake up the industry which has stagnated significantly.  I mean there's got to be some sort of market for a new exciting phone that could do something significant with gaming.  People are so boring with phones ever since iphone.  They just wanna make safe streamlined thing with no individuality.



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