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It's all about $$$.  Sony will come out with better motion control with the PS4, full backwards compatibility, and blu ray while staying under $400 for a starting price.  This should help them get in the green faster next gen.  Microsoft should continue to buy up good software developers and develop for all systems.  They should also push Live on the PC against Steam, and they should try to come to turns with Sony to put Live on the PS4.  Microsoft has been in the business over 8 years and the best they've done is a couple of profitable quarters.