| Dno said: Nick Parker, MD of Parker Consulting and an analyst for Screen Digest, argued that 360's failure to succeed in key continental Europe territories pointed to a fundamental image problem. "The trouble with Xbox 360 is it hasn't managed to shake off this urban, irreverent adult male feel; so it hasn't gained traction in the more casual gaming markets of mainland Europe such as France, Spain and Italy, where it's stalled," he said. "And there are already rumours of Xbox 360 being delisted from certain retailers." Parker, a former VP of strategic planning at Sony Europe, maintained that Microsoft had failed to learn from the mistakes of its first console: "I think they started off badly with the Xbox itself: blood and breasts. This alienated it immediately to a lot of consumers around Europe, and they never got over that. The brand image never went away. And although Halo 3 is a big game, it just emphasises again what the Xbox is all about. |
Bias much, maybe!?
Anyways, still more of the same from the analysts:
-Wii is a fad
-PS3 will dominate (if not in hardware, than in software revenue)
