Soundwave said:
thismeintiel said:
The funny thing is, I bet even if those sponsors come back, Fox isn't going to be able to get as much money from them when the ratings drop. It's the same thing the left tried to do to Rush a few years back and sponsors decided to drop him. He stuck it out, got new sponsors, while the ones who left him saw their sales drop. Some tried to come back but he refused. Same thing happened to Glenn Beck, too. Of course, most of the people saying they were dropping their sponsorships then were never even sponsors to begin with. Bet the same is true here, as well.
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Corporations like Coca-Cola have billions of dollars and in some cases billions of consumers to think about. Bill O' Reilly and his rinky dink little cable TV show that reaches a few million people in Hicktown USA (he averages 2.8 million viewers) is not worth tarnishing your brand over. There are a million other ways to advertise your product and plenty of other highly rated TV programs.
To be honest in the grand scheme of things, his ratings are not that impressive. A show like Supergirl which was lambasted for low ratings had about 2.2 million viewers on most nights, a hit TV show like "The Walking Dead" gets over 11 million just from the 18-49 demo alone.
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It is for a freaking cable news show. Did Coca-Cola even advertise on his show to begin with? Can't recall ever seeing a Coke ad while watching his show.
pokoko said:
thismeintiel said:
The funny thing is, I bet even if those sponsors come back, Fox isn't going to be able to get as much money from them when the ratings drop. It's the same thing the left tried to do to Rush a few years back and sponsors decided to drop him. He stuck it out, got new sponsors, while the ones who left him saw their sales drop. Some tried to come back but he refused. Same thing happened to Glenn Beck, too. Of course, most of the people saying they were dropping their sponsorships then were never even sponsors to begin with. Bet the same is true here, as well.
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Advertisers lost sales for dropping Glenn Beck? Seriously? I'd love to read the source for that.
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Two seperate stories there. The ones who dropped Rush lost business. The ones who "dropped" Glenn weren't even advertising with him to begin with, so it didn't really affect them or him.
