Why Microsoft Needs a Kick in the Pants (and Why I hope MGS4 does it)

[Madyson5]

MontanaHatchet said:

Shameless said:
I feel sorry for Microsoft. They've had some amazing exclusives and easily the best library up until recently and they're still struggling. It's a shame really.

This much is true.

The funny thing about this generation is that it may be the first where the console with the best games comes in 3rd place.

If you look at the sales charts here, you'll notice that Microsoft, as a software company, sells very few games on the 360. What little money they receive they need to get from hardware. A price cut would just eat into their profits more. Microsoft, at this point, is concerned about breaking even.

 

Not even sure what that means they have been making profit for nearly a good year now and certainly not on just HW. Considering the 360 has one of the best attach rates to date making profit from not just first party SW sales, but third party is key and yes that is how the console business works. There share of 3rd party SW will continue to add up. This year however will be big for MS first and second party line as well.  Now they are not concerned about breaking even they are concerned about continuing there profits beyond this fiscal year.