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MS and Sony have both realized that subsidizing gamers isn't giving them the userbase they require to pay off in the long run. They're buckling down and trying to recover what they've already sunk into this generation while making plans for the next big battle.

Small price cuts down the road which keep the hardware profitable are on the menu. Big price cuts are not because they simply won't stimulate enough demand to justify the cost.



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.