Larger user base gives Horizon excellent sales, but besides having excellent sales too, BotW achieved an incredible attach rate too. We know that NS had "one of the best" launches in the last years, but not "the best", so we know that it must have sold more than or equal to BotW sales, but less than the largest launch in the last years, and this means that BotW attach rate on NS was at least quite larger than 1:2 and possibly close to an incredible 1:1 that normally only bundling can achieve. Even knowing that the range of AAA titles available at alunch is still narrow, we must also consider that even amongst Ninty users Zelda is loved by a large share of gamers but not by everybody, some just don't even like the genre, so these sales are really great, whatever point of view we observe them from.
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