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Short term it doesn't mean anything. This is called "pumping" and all traders do it for stocks that they buy low. The logic is to advertise for a given stock, talking it up and making said stock sound like an extremely solid investment. You're basically "pumping" up its value with nothing but air. The casual/general market invests in the stock, inflating the cost per share, and then you sell your shares and make off with profit.

In this particular case Nintendo truly might be onto something big with the Switch. I feel that there's a strong possibility. But yeah, as far as the stock market is concerned, investors would want to pump up Nintendo regardless of their true intention.