Entry level 4K is crap. You really do want to get a good HDR set. Not all HDR sets are good either. LG throws HDR on everything, including TV's that cannot do the wide color gamut or have good contrast and brightness to even utilize it properly. Around $1,000 and 55"+ you start to weed out the crap.
As others have mentioned, TV OS is important as well. Low end TV's are "smart" but run like crap and are limited. On the flip side, some really smart TV's are buggy as crap, like my KS8000. Youtube has issues, Netflix has issues, even Plex has issues on it at times. Granted, it requires me just restarting the app or hard restarting the TV, but the issues are there.
rtings.com is your friend and a great repository for what to look for and the best sets to get within your range.
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