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Bandorr said:
"too much" is highly relative. I would have considered $500 too much earlier.
As of now? I just dropped five times that on a TV.

Also that 60'' at $550? That is probably a hisense or a Vizio. Little features, cheap parts, no HDR etc. You get what you pay for as far as things go.

Truth, but if you're only willing to spend $500 on a tv, the 4k tv is still probably better than what those people currently own.