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SuperNova on 05 April 2017
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Ka-pi96 said:
SuperNova said:

My reason was: they don't. If no one watches their content because it's shit/poorly advertised/still under construction they don't recieve any revenue. Even a viewership of thousands gives you mere pennys on youtube. They get payed per view. I don't know how much clearer I can state that. So their income is directly tied to their ability to create content tht is in demand, much more so than a lot of other professions actually. They already don't have a special privilige and they don't deserve years of hard work taken away from them just like no one expects you to do your job for free all of a sudden.

You act as if this wasn't a system of monetization that has established itself over years and is accepted and relied on.

If you were a train conductor and the company you work for suddenly tells you that from now on they will stop paying you (with money they generated by tcket sales-->youtubered, ad-revenue from designated advertisement space within the trains ---> ad revenue, and by pursuing deals with busieness partners as well as state subvention) but expects you to keep doing your job, you'd probably be pretty appaled. If then someone comes along and tells you: 'Well apparently you're just not a good enough train conductor if people don't individually tip you enough for you to survive! Just persue it as a hobby from now on!' You'd probably think they were crazy because they're completely ignoring every expectation the prior system has set up. No. People aren't randomly going to start tipping you for being on time, because they never had to before. That does not mean you're not valuabe or bad at your job.

I should probably also mention that I don't really care about any of the 'poliical channels' in OP, but this is affecting a lot of non political as well channels right now and we will see what youtube turns into once their reconstruction is complete.

The comparison with a train conductor is unfair. That's a proper employer/employee relationship with a contract and everything. I was thinking of it more along the lines of athletes or musicians. They get sponsorship deals for various things because they are going to bring attention to those things. However if there's any kind of negative opinion about them then chances are they'll lose those sponsorship deals.

Besides, that's only youtube ad revenue that they won't be getting any more, they can still get over ads or sponsors. I've seen videos before that start with a "this video was sponsored by..." before. So it's not like they can't look for other companies willing to sponsor their videos if the ones that deal directly with youtube don't like their content.

Fair Enough.

The way I see it, youtube in many cases is their direct employer and they get payed by view, although that probably also doesn't apply to networks like Maker.

Especially since they don't have alternative income streams like merch/ticket-/album-/DVD-/artsales etc. unless they are very big.

The system created by Youtube fosters an expectation of free content though, that a lot of creators wont be able to fullfill anymore either way, so stuff is going to have to change for them and not all changes are going to be positive. They are going to have to diversify and like you said, secure individual sponsorships and I think some smaller channels are going to fall by the wayside because of this.

And I even like the idea of more targeted adverts by advertisers that support the content, but on the flipside I worry about how the content is going to have to change in order to appease advertisers. The thread is about political channels, but what about cursing? Are we about to get an avalanche of bleeps on youtube in order to get te content to be more advertiser friendly? What about political jokes? So far this new policy is all vague broad strokes and no finetuning, with very little help offered to content creators. And seeing how skewerd towards companies the content ID system is, I don't really have much faith in Youtube to not skrew this up. We'll see, though.