"Europe" is so much bigger in population, geography and varied identity than the USA. The fact that console sales in "Europe" are very close to those of North America is actually not all that impressive, and suggests "Europe" has a long way to go before it could be seen as equivalent to the USA.
I don't think there is a Eurpoean tech / electronic company with a global identity that would be a natural choice as a console maker. I certainly don't want a company like Ubisoft getting into that side of the industry. And companies that aren't in on the software side basically have no identify in gaming. Going in MS already had a strong connection to gaming, given that Windows was and remains the go to OS for PC gaming. So MS had at least some connection to gaming before they launched into consoles. And it's been a mixed bag for them even after 16 years of trying.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix
