It's a mistake to think the phone and console markets are comparable. The consumers of these products have different characteristics and look for different things on the product.
A phone is a device to make calls, runs apps and fotograph/film.
A console is a technologically advanced device meant to run the latest games.
They satisfy completely different needs.
Now... the console market consumer invests on the console with the promise of games and features. At the end of the cycle, this consumer will weight his satisfaction level when weighing in his/her next purchase. This usually means that in the console market, arrogance get's paid for dearly in the next cycle. This is generally what motivates the sales of the following cycle. Of course, this is a generalisation, but the rule of thumb is that the manufacturer needs to satisfy the consumer across multiple years to gain consumer trust. This is also why console wars are always such a big deal. Theres a great deal of consumer investment on his/her purchase decision.
Phones? Alot less investment. It makes calls? It runs the apps i need? All of them do that equally more or less (some better depending on power).
What Sony did right? Supported the ps3 till its last years. They kept their consumers satisfied and generated more desire than the competition on their product.
What microsoft did wrong? Offered a box with features consumers didn't want.
Sony keeps the ps3 audience and recaptured a good deal of the 360 one.
