I don't think Sony did anything special at all.
If Microsoft hadn't released an anemic machine with a packed in Kinect and an awful announcement message I think this generation would have looked a lot like the last.
What I mean by that is a huge NA lead for MS with a huge EU/ASIA lead for Sony but pretty much equal overall.
Lucky for Sony this meant they didn't have to do anything above and beyond what they did with the PS3.
Hell, they even made their online service $50/yr with a bump to $60 for no reason, didn't allow us to use external hard drives for the first 3 years, gave us an awful launch lineup with nothing good to follow for the first 12 months, didn't allow us the option of EA Access and they are STILL outselling the competition 2:1.
Seriously, what is Sony doing better now than they did 5 years ago?
Sony doesn't give a shit about their customers and they don't have to because their competition is so incompetent.
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