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It's easy. During the PS3 Era where the PS3 was still struggling to sell well, Sony made a comeback thanks to aggressive price cuts, marketing, deals, etc. The PS3 wasn't at all profitable for Sony until 2009, so they took huge losses to make sure the PS3 had legs. Not to mention the amount of critically acclaimed games it released. Uncharted, God of War, Infamous, Last of Us, those contributed a lot. The PS4 managed to dominate the console market thanks to the fuck ups Microsoft and Nintendo did. Microsoft's poor conference about having always online DRM and the Wii U solidified Sony's dominance on top.