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JWeinCom said:

Why can people pick up Splatoon and have fun, and not pick up Mario and have fun?  The Mario games are not especially complex (less so than Splatoon), and sales have shown that they have very broad appeal.

Because the goal in Splatoon is far more simple to get into just fire your gun to make a mess and kill the opposing team all the while the game has high competitive depth as well, 3D Mario platformers tend to require a more avid approach with the player either needing to explore, solve puzzles, battle bosses and carry out specific tasks. This is why 2D Mario games outsell the 3D ones because the former are more simple and geared towards pick up and play, fact is 3D Mario is only really simple to an avid gamer not a casual gamer.