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Unconventional software is a risky choice of words. As the article itself suggest, it would mean games that have to (forcibly?) use the joy-cons; while there's nothing inherently wrong with that idea, it's also an approach that doesn't really have to work, and we could see ourselves again with the situation where Nintendo tries to enforce some sort of joy-con gameplay mechanic (like the tablet in the WiiU) as detriment of the software itself that sees it used. That's certainly not a desirable scenario, and I don't think creating IPs from the get go that try to employ them for unconventionality sake (but rather, because it's meaningful to what you've created) is a good idea either.