Amazon U.S. March bestsellers and general Amazon-based discussion

[JRPGfan]

Nuvendil said:

Intrinsic said:

I think we will though, sony has already shown they are wiling to do it this year. But aside from that, the fact they have sold so well already and are still selling strong puts them in a position where cutting price to improve sales would make a lot of financial sense. Now more than ever market share is more important than per unit margins.

Also, I think they will cause its pretty much the only card they have to play outside software releases this year. Their one single big push would be on pricing.

But at the moment Xbox is in a really weak position and PS4 and Switch seem like they can coexist for now.  Unless MS blows the roof off the building at E3 (not looking likely), Sony's sales should be strong this year and their market share should continue to grow.  So if they can increase their share AND make good money per unit...why on earth would they not do that?  They've shown for years that they play the price game only when they really, seriously need to.  So yeah, unless MS starts gaining serious ground or Switch starts seriously eating into PS4 sales, I highly doubt they will cut the price aggressively.  It would be a waste of money if their sales are strong.

Thats short term thinking though.

Sometimes building a big install base, pays off big time down the line.

Sony 3 years into it, is still at the point where it probably should be pushing sales, simply because down the line it ll mean more profit.