It is not that, "movie makers" (really you mean writers but whatever)... are out of ideas. I just finished a very original script and to be honest, my last script became two different ideas.
The problem is that financiers are not often warm to giving out big money for new ideas. They want their investment back and often that means playing it safe. The best way to do that is to slowly introducing new and/or radical ideas through current popular mediums that way if the new idea is disliked, the core movie will still be liked overall.
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