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MSony:
- list of the same games or games only one shows but is on both consoles (or all)... this will cover over 90% of their individual presentations.
- Each will have 1~3 actual exclusives that cover games launching between Fall2017 and up to 2019 if any date is given.
- MS will touch on the Scorpio with final details (hint: its more powerful Xbox One)
- Sony will focus on their sales lead and will push VR again... though I think its as dead as 3D.
- Sony will also continue trend of following Nintendo's lead with some sort of push for portability with PS4. Maybe new Vita variant with bump in performance or new-redefined streaming gaming functionality for a newer slimmer/lower-priced Vita. (before you call troll on this, I think history is pretty clear Sony copies Nintendo's successful innovations and its not necessarily a bad thing)

Nintendo
- Switch focus with maybe a couple 3DS titles
- Elaborate on excellent launch, brag about Zelda
- Focus on some of the common yearly multiplats hitting Switch in the normal fall run with CEOs or others from those companies
- Detail out VC and Online Paywall (will be tied together as the unique feature to upgrade your VC content), will also highlight app support for Switch
- Tease some big 2018 title(s) such as Pikmin, Monster Hunter, Pokemon, etc... switch exclusives.
- Re-iterate larger 3rd party titles such as DQ and something else that is not a typical yearly title.
- highlight a larger number of Indie/3rd party titles though reel.
- A couple 2~3 smaller Nintendo titles/2nd party similar to yoshi, X, etc.
- Double down on rest of year big hitters such as Splatoon2 and Mario Odyssey.