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It sucks, but very often front-line employees become the face of a company's terrible practices, even when they have nothing to do with it. People want to complain, and it's easier to do that to a person than an entity.

I did a short stint in online customer service for a game company when I was studying in Japan, and I would get emails from angry players saying the most heinous things. It's easier to laugh about it when it's just an email though, much worse when it happens in person :/