Do You invert Vertical Axis or Not?

[JWeinCom]

Wright said:

I don't. I guess it's a matter of people getting used to any of those set-ups, but never understood the idea of inverting the axis in the first place.

Since the right stick is typically controlling view, think of the joystick as your head.  If you push your head forward, then you're looking at the floor.  Pull it back and you're looking up.

Seems more intuitive to me.