Businesses do not ignore customer pools of close to 30 million for long. They have been caught off guard since every “expert” predicted failure for the Wii and more recently constant predictions that the bubble would burst. In addition they have not come close to figuring out who all these people are or what they want. Only Nintendo and Malstrom seem to have a handle on that.
It's just a matter of time to when some brighter producer takes a chance and puts out a good solid mature game that looks and plays as good as SMG. Then the huge Wii customer base, starving for such fare, pops a quick 10% attach rate, the game sells 2.5 - 3 million copies. The producer, with the Wii's lower development costs, pockets obscene profits.
Then all hell breaks loose.
