What is with the boycotting?

[That Guy]

i really don't understand this. If the ubisoft is crap, then don't buy it. Isn't that boycott enough?

I mean, before this proposed boycott, who here honestly buys dogz or whatever?

If Ubisoft makes an awesome game, then I will buy it. But if they make a crap game, then I won't. Its as simple as that.