Unbelievable to me that people honestly think the ps4 costs that much to make and Sony are taking huge losses on the console. If you sell 50 million consoles at an average $100 loss that is $5 billion lost but people are estimating Sony are taking more losses than that. I cannot comprehend how anyone would think that and expects to be taken seriously. The prices Sony pays for apu's, memory chips, psu's etc are not ever comparable to retail prices and will be a small fraction of those prices. I stand by my $80-120 in near certainty this will be close to the price of manufacturing the console including boxing it, basically the factory door price at foxconn. It's actually a low margin figure but with Sony having other revenue streams with games sales, psn, accessories etc I'm sure they accept it happily.








