LordTheNightKnight said:
Who says you have to be convinced a game would sell? It's developers that need that convincing. If developers just add a little push to marketing, it can help certain games, not multimillion, but certainly better than without. Some would be niche anyway, but what I'm discussing is about genres with wider appeal to traditional gamers. |
I'm siding with the developers and the publishers.
I'm not convinced and apparently, neither are they. Maybe it's the guys in accounting who need to be convinced so that they can recommend more aggressive marketing to the company heads.
But those marketing costs go into the bottom line. If they don't result in significantly better sales (at least enough to offset the additional costs), it means the games lose more money. About the worst disaster for any developer is to hype and market a game at high expense that doesn't perform to expectation (which is driven higher by hype). Dev studios can get shut down over things like this.