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So the claim would be, failure to properly market third party releases are what's responsible for their relatively low sales performances? Compared to quality or at least heavily marketed Nintendo titles.

Maybe in regards to some of the quality titles like Okami, Zack & Wiki or No More Heroes, but I'm really not convinced a handful of TV spots would have suddenly catapulted any of those titles into multi-million sellers. Clearly the quality was there.

How many good quality third party games (even original IPs) will have to be released on the platform before publishers start seeing the payoffs one would expect of developing for a "lead" platform?