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RolStoppable said:
Aura7541 said:

If it takes 1.2 million to break even, then Guerrilla shouldn't worry so much about not returning a profit. Previews and reviews were for the most part positive, which definitely helped increase consumer interest in the game.

superchunk forgot to account for the marketing budget, so the break even point is going to be higher than 1.2m, although another thing he is forgetting about (DLC and microtransactions, both do not apply to all games) is already allowing developers to earn more money per customer. And that's only game-related spending, special and limited editions toss in non-gaming stuff to make more money.

Ah right. I forgot that the the costs only referred to development.