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I would prefer if companies focused on creating depth, AI, customization, details, lore, polished gameplay mechanics, choices, smooth gameplay, etc. over pretty visuals.
But pretty visuals/ presentation are what sells games, (and popular multiplayer).
If someone were to create a huge bugdet game that looks like an early PS3 game, but had more depth, customization, destruction, best physics, best AI, insane attention to detail, and insane interactivity, depth of lore, customization, etc. (basically most feature full game ever) it would get torn apart for looking like crap, and most people would ignore it.