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Ok, the following is a rumor coming from SemiAccurate, so before reading it take all the salt you can get and then some more:

 

http://semiaccurate.com/2017/02/22/amds-ryzen-7-1800x-beats-intels-i7-6900k-half-price/

"Cinebench may be seen as a non-representative benchmark for some but SemiAccurate is confident that Ryzen’s performance will hold up across a wide range of benchmarks. This last bit may explain why Intel PR sent out a last-minute “call us before you write” email to most of the press, but not SemiAccurate, after hours last night. You could infer that they are suddenly really worried about something. In case we read that wrong, they should be."

 

WCCFTech made an article about this, which later updated with new info:

Intel Allegedly Playing Dirty To Undercut AMD’s Ryzen
http://wccftech.com/intel-playing-dirty-undercut-amd-ryzen/
It’s not uncustomary for companies to reach out to the press when they’re in the process of reviewing a competing product. Usually to lay out their response, tell their side of the story or to announce price cuts. We have contacted a few members of the press and asked if they received an email from Intel that falls out side of the above context and they’ve all so far denied receiving such an email.

UPDATED The editors-in-chief of two of America’s top PC hardware and technology publications have confirmed to Wccftech that they have indeed been approached by Intel regarding upcoming Ryzen reviews. Although both said that it was business as usual. Affirming that Intel’s response following AMD’s Ryzen announcement was what they had expected it to be. Adding that nothing was particularly unusual about the emails they received from Intel.

 

Remember to take this with caution, tho it wouldn't be the first time Intel does something shady.