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NES: Grey/White.
Super NES: Grey/White
PS1: Grey/White
PS2: Black... Competed with other black/purple consoles
Wii: Grey/White
PS4: Black... Competed with other black consoles

You see what I'm getting at? When the primary version of a console is grey/white and not made by Sega (sorry, Dreamcast), it wins every time!

 

Even Gameboy and DS abide by the rules. Look at how well the Xbox One S did when Microsoft made white the primary color. If it was white from the beginning, we'd all be playing XBO right now.