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Faelco said:

It's FF15, the biggest Japanese third party title in years, with a lot of advertising in the West, and even Xbox exclusive advertising like at E3. It's surely the best Xbox share a Japanese game can get. 

15% is completely useless for most Japanese titles that sell nowhere near FF15 numbers.

Other games tried to be Xbox exclusive. Psycho Pass was an exclusive, but never released in the West and then had to quickly release a PS4 and PSVita versions (and the West only got these versions). Scalebound was an exclusive.... Oh, Recore was a PC/Xbox exclusive too with a lot of advertising, but even its sales were really disappointing.

Phil can do whatever he wants, it's just not worth it for anyone. The only way it's worth it for the developer is if MS fund the development (like Scalebound), but we know it can end badly and it's not worth it for MS that way, too much money thrown out the window. Too much Japanese games on PS4 (and maybe Switch) anyway, the players interested in those games won't buy an Xbox One for a couple of MS-funded games when the other consoles have 20 or 50 more games.

 

@Malistix: Spencer was the head of the Microsoft Studios before becoming the head of Xbox, so you can't say that he has nothing to do with the strategy around "only online" XBox games...

It is amazing to me the mental gymnastics used by fans to make the original XBO vision all Matrick's fault. He is but one part of what is wrong at MS concerning gaming. Spencer is a part of that, too. Just because Sony is kicking their ass, again, forcing them to be better just to sell less than half as much as the PS4, doesn't make Spencer a great guy all of a sudden. 

As someone said, this most likely is just so the Scorpio has a few Japanese games at launch to  try to appeal to those gamers. Once they fail on it, MS will give up on Japan altogether.  Notice how they didn't care about it before the Scorpio launch.