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Nintendo:
NES-Snes: Build an industry, make revolutionary games. (For NES: Make sure third parties only make games for our console)
N64: Make a powerhouse of a console, use cartridges so pirates stay away, third parties will make games for us anyway, we are Nintendo after all.Keep making revolutionary games that blow peoples minds.
GameCube: Go with the flow, make a Nintendo "Playstation". I mean look at that name Game=Play, Cube=Station.
Wii-Switch: Make a system that is radically different from the competition. Don't just appeal to console games, but create new console gamers.

Sony:
PS1: Make a simple, easy to develope for system.
PS2-3: Ha, we owned you all big time with the previous system, we are Sony we are the best!!! Let's make the ultimate playstation, that plays all playstation games and other medias. That's a pain in the ass to develop for, so third parties will spend all their time making games for our system, and won't have time to make games for the competition.
PS4: Oh we really fucked up with PS3, let's make an easy to develop for system. Besides, let the other companies take risks, we'll just play it safe.

Microsoft:
Make an easy to develop for system, that has a PC-like architecture. Make it a budget gaming PC
And initially for the Xbox One: Fuck gamers!

Sega:
If a system doesn't sell fast enough, release new hardware!!