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b00moscone said:
Interesting...but if so what's holding those 3rd parties back from doing so? The only thing I can think of is to announce them at E3 and other conventions.

Some want to avoid Zelda no doubt.  And the Japan conference was very clearly Japan focused, with emphasis on Dragon Quest (including X, a Japan only game), Shin Megami Tensei, Octopath Traveler, a lot of Japanese centric stuff.  And a lot of publishers like to save big announcements for the big stages, the biggest still being E3.