There's two ways to look at the winners and losers.
If you are talking total sales, I think it too soon to put firm money down on any one system. The real tell will, I think, be this holiday season, with some big franchises rolling out along with the first round of price cuts. It is possible (though I think unlikely) that Sony will reverse its fortunes, just as it is possible (and even less likely) that WiiFever will start to decline. About the only certainty is that the 360 will not sell in Japan, even if bundled with $400 cash.
On the other hand, if you look at market share, it seems very likely at this point that both Nintendo and Microsoft will make huge advances this generation, and Sony will drop back to the pack (if it wins total sales, it likely won't be by much). This can only be seen as a blow to Sony's long term strategy to corner the market, and that will make them, in this case, the losers.
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