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Barozi said:
ktay95 said:

Yeah well thats were the real sales come from and most people would agree that Treyarch are in a league of their own when compared to the other CoD studios.

Not really.
Half of the people don't even get to level 10.
https://www.trueachievements.com/a209629/welcome-to-the-club-achievement?showguides=1
https://www.trueachievements.com/a171199/welcome-to-the-club-achievement?showguides=1

while the other half don't beat more than the first level
https://www.trueachievements.com/a171164/no-man-left-behind-achievement?showguides=1
https://www.trueachievements.com/a209599/cant-hide-achievement?showguides=1 (most likely gotten by playing mission 1 or 2)

So yeah SP and MP seem equally important.

I wouldn't take them at face value like that. Most games on PSN I look at the trophy you get for literally beating the first level (of a game with only campaign), and it is only achieved by 70% of players.