| Hephaestos said: i'm sorry but i don't see the news... software sales increased since last year... well DUH!! there are 11M new PS3s on the market so there are more blue ray players... that does not mean that the format is gaining speed, it just means that people that have the player have bought discs... Well that and the most attractive PS3 bundle pre GTA was the 3 BR disc bundle.... Movies are not like games, the attach rate should be very high and I don't think that 0.5-1 movie per player is a lot, whatever periode this article is about (I can't understand if it's 4 months or LTD.... if it's LTD, 11M would actually be really low) |
What you don't realise is that in order for the continued growth of Blu-Ray to ocur the continued decline of the DVD must also ocur so IMO this is news , the Blu-Ray market is so much more than the PS3 in a few years I predict the PS3 won't even be associated with Blu-Ray as closley as it was before (when blu-ray becomes stnadard) Blu-Ray isn't just being bought by people who own PS3's , people are buying stand alone players to purchase Blu-Ray movies.
How can growth not mean that Blu-Ray isn't gaining momentum do you even know what the meaning and impact of growth ?
Attatch rate is Number of software sold/install base it's only an average figure. It shows that the consumer hasn't embraced Blu-Ray fully but it doesn't mean that most owners only have 1-2 blu-ray titles to their name , we have no way of knowing that. WHat we do know is Blu-Ray is growing and increasing in momentum and that can only mean attach rates will increase (assuming interest in blu-ray increases as the install base does).
