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Ninja Gaiden had no competition on Xbox. Hack 'n Slash fans had chosen for PS2 last generation. Ninja Gaiden was unproven on Xbox and proven on PS3.

Tecmo/Team Ninja decided to sail with Microsoft. They were making games that the Xbox didn't had. There was almost no competition for DOA and Ninja Gaiden. Competition was exclusive to PS2.

This generation the competition went multiplatform.
If itagaki games are Microsoft exclusive they will sell less, compared to his games being Sony exclusive. If a third party funds his projects he will sell the most. However it all depends on the conditions that will be offered. But looking at his past projects PS3 suits the best.

It's a big loss for Microsoft, it's likely they will offer the best conditions. And Itagaki can have his revenge on Tecmo and go head tot head with is old IP's DOA and Ninja Gaiden.