SpokenTruth said:
GC and Wii U also initially sold at a loss. |
Every console sells at a loss initially because of the huge R&D costs and up front costs like setting up the production line. I'd be very surprised if it was even possible to be profitable within the first year but if it was it would be late in the first year. It's more about how you decide to claw back the R&D costs and of course the actual cost of manufacturing the console itself. If its something incredibly low performance like the wii u which is cheap to make using low cost parts then it could be sooner rather than later but if you providing decent technology like Sony and Microsoft you likely play the long game over a few years. However that said you may not even care about recouping those costs if your online charges, software royalties and accessories are bringing in a huge amount of money.








