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Intrinsic said:

This loss leader concept that has been prevailant in consoles for God knows how long  has suddenly become gibberrish to a lt of posters in this thread. They simply refuse to understand why or how all consoles can get away with selling atcertain prices and how there are so many ways they can make that money back.

The loss leader strategy is something that has primarily been utilized by Sony/Microsoft and historically they have been far less profitable than Nintendo in the gaming business.

Also, this is the first generation of Nintendo having annual losses and just so happens to be the generation that Nintendo decided to utilize a loss leader strategy.



When the herd loses its way, the shepard must kill the bull that leads them astray.