as I understand it ,it's like an HD interactive gaming magaizine monthly with contents and demos in the magazine which you controll with your controller ,,,each eposide is 2 hours long and it costs $2.99(or yearly $24.00 fee).
first issue is coming out this thursday and advertiser Activision bought a placement to promote "Guitar Hero: Aerosmith," Konami will promote "Metal Gear Solid 4: Guns of the Patriots," and Codemasters ads will serve two titles, "Grid" and "Overlord." And, Universal Pictures will promote the upcoming film "The Incredible Hulk." The film studio's spot features a trailer with extra elements that make it fit with the Qore player.
Universal Pictures placed a whole film trailer as an ad, according to Bint. "I think it is being used in movie theaters, but the way the trailer is being presented is unique to Qore... there are other bits running with it."
http://www.clickz.com/showPage.html?page=3629762
June seems to be a very good month for PS3 owners.
