Basically, Ubisoft is late on their promise of "Nintendo-quality games" since thier performance on the Wii went downhill after Red Steel and Rayman Raving Rabbids. At Ubidays, there were a lot of announcements for the HD consoles but in return the Wii got a lot of DS shovelware dumped onto it (it has nothing to do with just being casual, seeing as people enjoy RRR).
Ubisoft's treatment of the Wii pissed a lot of fans off and they began to complain and bash Ubisoft in the face of a tsunami of PETZ and BABIEZ games, with nothing promising or even worthwhile on the horizon. One of Ubisoft's forum managers responded to the complaints by basically bitchslapping Wii owners, makinga few ridiculous claims that generally boiled down to "core gamers don't own a Wii." A lot of game sites picked this up and reported it as if Ubisoft themselves felt this way, and the shit really hit the fan which is when the boycotting started up.
Ubi sent out viral marketers for damage control, who defended them while simultaneously advertising Tom Clancy's [insert game] on forums. Amongst the viral marketers were Sony fanboys, either looking to troll or deathly afraid of a world where Ubi's 1 or 2 good games would have to be shared with the Wii, which is where the numerous "me too!" boycott Nintendo fans threads came from. So far Ubisoft has tried to do a little bit of damage control by dismissing what the forum manager had to say but it hasn't really done much to calm the situation.
I think the only way they'll get people off their ass is at E3. They'll either be hated even more or simply be regarded with indifference as other publishers steal any thunder they made have had with new announcements.
Tag - "No trolling on my watch!"
